What is the difference between social networks?

difference between social networks

Today, social networks are an important part of the lives of many people. For some it’s just fun, for others it’s work. But each of the social networks has its own differences and features, which should be dealt with in more detail.

Facebook

Features worth mentioning:

  1. Content. Compared to other social networks, here both business and entertainment content is published almost evenly. But the project is primarily focused on the business sector. You can promote or sell your own products, make deals, and so on.
  2. Advertising and promotion. There are 2 main options for advertising on the site. But the most effective is to consider advertising in the news feed. These types of ads are shown to users along with content that includes pages of people or groups. And another option is promotion through advertising.
  3. Audience. Mostly in this social network, users are from 30 to 45 years old. But this is the most solvent audience from large cities. So finding a potential buyer will be much easier.

Instagram

Here are the pluses:

  1. Content. Videos and photos predominate here, but text is sometimes present as an addition. But this is not always used.
  2. Advertising and promotion. The visual component here is best developed. And advertising, aimed at visual perception, works best here.
  3. Audience. Most often this social network is used by people under the age of 35. Here it is best to promote a business that is designed for young people. But it is important to note that the public here is less solvent.
Differences in Social Networks

Twitter

Peculiarities:

  1. Content. This is not a social network, but rather a microblogging service. And this is the most popular resource of this type. It is easiest to keep track of all the news in real time, and all relevant information often appears first on Twitter.
  2. Advertising and promotion. The level of competition is very low, so the cost per click is not that high. But I must say that the involvement of the audience is great.
  3. Audience. In the mobile space today, Twitter really dominates, and people here are solvent. At the same time, almost everything that happens around can be of interest.