Crowd marketing, what you need to know about it?

Crowd marketing

To promote a brand or service, a variety of types of marketing have recently been used, and now it is worth understanding what crowd marketing is. Its main principle is to stimulate sales through the creation of positive product reviews or comments. In fact, this option is very similar to SMM and SEO, which is aimed at improving the company’s reputation.

But in comparison with the classic options, hidden marketing is focused on an already hot audience that is ready to buy. To do this, you only need to give a push and provide a link to the product. It may be a recommendation from a specialist. That is, the crowd is needed in order to increase the natural link mass, but everything is in a positive way. Of course, this approach inspires confidence on the part of the search engine, that is, traffic is growing.

Stages of work

  1. Monitoring reviews or comments about the activities of the company, about the product. They are posted on thematic sites and forums.
  2. Tracking in non-topic blogs.
  3. Checking mentions of a product or company in social networks.
  4. Tracking questions on thematic services such as question-answer.
  5. Reaction to the received data.
Stages of work Crowd marketing

Basic tools

  1. You can use any search engine.
  2. TalkWalker or Google Alerts to keep track of new reviews.
  3. Disqus is used to track blog comments.
  4. Social networks provide an opportunity to communicate with the target audience.
  5. Kribrum – checking a variety of publics or forums.
  6. Tweetdeck, Tagboard for working on Twitter.
  7. Google Analytic is used to record conversions, as well as user behavioral analysis.

It is important to understand right away that covert marketing requires a lot of time, and it takes more effort than SMM and SEO. But at the same time, everything pays off in full.

How does it all work and what to expect?

The main difference with SMM and SEO is that when processing reputation issuance, all sites are collected and monitored for keywords brand name and reviews, in the case of SEO, while Crowd is occupation and reviews. After that, they order the text from the copywriter, and certain tasks are set.

After launch, you can track attendance statistics and traffic growth. And on the basis of this, make adjustments, if the situation requires it.