Black hat SEO, what is it?

Black SEO

Recently, web optimizers have resorted to such a thing as black hat SEO, but what is it and what is its essence? These are black methods of promotion, which are based on mass character and a high degree of automation, as well as violation of established rules. The main task is to carry out a quick and hard capture of the TOP positions in the search results.

Of course, such methods can cause filtering, so if they are used, then you need to be prepared for the risks. It is also important to take into account the possible profit in a situation if you manage to do everything and not be caught. In general, you immediately need to understand whether it is worth it?

Black hat optimization

Basic Black Hat SEO Techniques

  1. Hidden text, which carries a lot of clues. To do this, use a small font or the same color, both the background itself and the text. A person does not see this, but it affects the position of the site in the search results. This is a classic use case, and modern search engines have no trouble calculating this method.
  2. Cloaking. This is masking, which involves the display of several types of content. And it can be useful and important content, as well as a curve with the COP. And if the first one is needed by the user, then the second one is needed by the search engine. This method also carries a danger when promoting, and often when a page is found, it will be banned.
  3. Invisible links where punctuation marks serve as anchors. Even small pictures are used here, so that a person will not be able to recognize them. This option serves to increase the link mass, and this can affect not only the content, but also the comments.
  4. Doorways. In this case, we are talking about the use of both one-pagers and full-fledged sites, where often generated and unoptimized content with a lot of CS. Thanks to this, the portal quickly moves up to the TOP, after which traffic is configured or redirected. This is an effective method that is rarely found, so there is no punishment for it.
  5. Link farming, also known as a link farm. This is another black way of promotion. Its essence is to create a network of web portals in order to create links that will point to each other. This is how link building is done.
  6. Satellites. Everything here is based on creating a network of web portals, where everyone links to the main site. That is, the network is being promoted so that the main portal is in the TOP. This is one of the most effective ways that helps you get ahead of your competitors.
  7. Automatic run through directories or link exchanges. In this case, the profile is saturated with a large amount of diverse content, these may be temporary links or simply low-quality content.

Often the system will reveal this method of promotion, followed by punishment, so that everyone must weigh the pros and cons, and then make a decision for themselves.